President's Message
September 2017
It’s September, and as the nights get cooler and the students return to school, we leave summer behind and gear up for a productive fall season. As we all know, the heating season is the best time to test for radon. The challenge, of course, is to promote radon awareness and increase testing.
Each year, as the radon testing season comes around, we find ourselves brainstorming new and improved promotion ideas. However, sometimes it’s best to return to the basics. To remember what has worked in the past and apply it to the future. To look at our client base, understand what motivated them to test or mitigate, and reach out to their peers.
To this end, CARST is pleased to offer a new webinar: Build Your Own Radon Awareness Campaign. Our inaugural webinar dealt with social media, and met with good success this past August. With our next webinar, we aim to take the mystery out of radon promotion by walking through the process step by step with professionals sharing some of their successful ideas. By the end of the webinar, you should have identified who your target audience is, how to reach them, and where to find the necessary resources to help you on the way. So why wait? Sign up for the webinartoday, and start this testing season off on the right foot.
Psst… Been to the CARST website lately? We’re sporting a fresh new look! We’ve taken your feedback to heart to create a site that’s easier to navigate and contains more resources than ever; both for CARST members and for all Canadians. Our homeowners’ pages aim to take the mystery out of radon and steer citizens to our C-NRPP professionals to test and mitigate their homes. With links to government publications, radon in the news, videos and more; we really are Canada’s Radon Authority.
Are you getting the most out of your membership? Login to our members-only section to access a variety of tools and resources designed to help you run and expand your radon business. While you’re there, take a moment to update your member profile, which now includes space to list your additional qualifications to increase networking opportunities. As ever, CARST’s strength lies in our members, and our diversity adds to our strength.
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